About Us

About Hills Before the Hustle

Hills Before the Hustle is a lifestyle clothing and apparel brand designed for mountain bikers, hikers, and trailer runners. We create high-quality clothing that is perfect for anyone who loves being active and spending time outdoors. We believe in giving back to our community, and that’s why we’ve pledged to donate a portion of all profits to our trails and to the younger generation of riders throughout the region.

Shop Our Apparel and Help Us Give Back

Here at HBTH we are focused on creating a positive influence and connecting our outdoor community along the way. A portion of all profits will go towards our local trails and towards helping our younger generation of riders. Shop our collection now!

How We Got Started

During the winter of 2019, on a 27 degree morning in Ohio, HBTH was born. We’d set the alarms, load up, and meet in the foothills of Southern Ohio. (We may be a little biased, but it is some of the best single track in the state). In the early morning hours as the sun was just rising, we’d gear up and lay out that morning’s ride while hitting the trails and covering as much ground as possible in a couple of hours. Sometimes with only minutes to spare, we’d rush home to shower and head directly into work. This became not only a lifestyle, but a mindset that lasted throughout the day. And so, the HUSTLE was born. This has bred a passion and love for the freedom that MTBing gives to us, our friends, families, and riders we’ve had a pleasure to share the trails with. If you’re reading this, then you know exactly what we mean. We ARE Hills Before the Hustle and we welcome each and every one of you into the HBTH family.